Become a reseller

We don’t just sell toys. We create moments where children lose track of time.

Welcome to the B2B partner page for BS Toys.

We are expanding our international network of distributors,
stockists, and retail partners. If you are looking to strengthen
your portfolio with a high-margin, purpose-driven brand that
answers a rapidly growing consumer demand, you are in
the right place.

Become partner

Why Become a BS Toys Reseller?

As a buyer or distributor, your primary objectives are strong sell-through rates, reliable margins, and customer loyalty. Here is how BS Toys delivers a distinct commercial advantage:

Positioned on a High-Growth Trend: Screen Off. Game On.

Our core ethos resonates instantly with modern, conscious consumers. By offering products built specifically for movement and real interaction, you tap into a booming market segment focused on child health, activity, and digital detoxification.

Design Principle: Simple to Start. Rich to Experience.

We build products that are immediately intuitive. They require no lengthy rulebooks or complex setups, encouraging immediate play. Because the experience is rich and open-ended, children return to our games time and time again. This high play value translates directly into strong customer satisfaction and repeat store visits.

Learn Naturally Through Play

Our collection spans active outdoor games, educational tools, and family challenges. Every item is engineered to foster natural development, physical coordination, and social interaction. Consumers recognise the intrinsic value of our products, driving higher conversion at point of sale.

Commercial Confidence & Distinct Positioning

BS Toys offers partners excellent trade margins, eye-catching packaging, and reliable logistics. We provide a clear point of differentiation against standard toy brands, giving you a unique selling story that builds brand equity and long-term customer trust.

What other partners say

"We were attracted to BS Toys based on the extensive selection of indoor / outdoor toys and games specifically focusing on problem solving and physical movement."

Kyle Tucker (Fire The Imagination, Canada)

View Catch Game

“BS Toys offers well-designed,
playful products that complement our assortment nicely. We value the brand for its consistent product quality, reliability and the smooth, professional cooperation throughout our partnership.”

Shan Koyama (Mass-Set, Japan)

View Twirl Stick

“We have been working with BS Toys for a very long time and always with great pleasure. The quality, fun design and good balance between play and learning continue to amaze us time and time again.”

Jo Sels (De Banier, Belgium)

View Golf Set

Ready to Grow Your Business with BS Toys?

Join our international network of successful resellers and offer your customers products that make a lasting difference. Let us work together to encourage healthy movement, learning, and real connection.

FAQ

I want to become a BS Toys reseller

Great that you are also a fan of our products! Please call us, send us an email (sales@bs-toys.com) or fill in the contact form and we will contact you as soon as possible.

I am a reseller and I want my shop in your resellers list.

Please send us an email with your company info to natasja@bs-toys.com and we will add you to our website!

I have a great idea for a game or a toy

We are always open to new ideas. Would you like to share your idea with us and discuss a collaboration, please send an email to elske@bs-toys.com.

I want to work at BS Toys

We are a growing brand and are always open to new talent. Do you think you are a great fit for BS Toys? Then you can always send an open application to marcel@bs-toys.com.