Our Mission

We don't sell toys, we create moments worth getting lost in

We believe in the power of play

We believe that play is the foundation of growth, connection and joy. In a world full of screens and constant distractions, we want to create more space for genuine play. Because when people truly lose themselves in a game, they create moments they'll remember for a lifetime.

We create experiences, not just toys

We create play experiences that bring people together and inspire them
to play, move and learn.
That's why we don't design toys to be looked at,
we design games that invite participation,
spark curiosity and get people moving.

Our promise

Every BS Toys play experience encourages movement, inspires
discovery and brings people together.
This promise is at the heart of everything we design,
develop and communicate.

From BuitenSpeel to BS Toys

Our journey began in 2006 as BuitenSpeel, Dutch for "Outdoor Play."

Inspired by the timeless joy of active outdoor games, we set out to create products that encouraged children to move, explore, and play together.

Over the years, our collection expanded beyond the outdoors. Today, BS Toys offers outdoor games, family games, educational games, and tabletop games, all built around the same idea:
Creating meaningful moments through play.

Designed in Haarlem, Played Worldwide

Our creative home is in Haarlem, The Netherlands, where our team develops, tests, and refines every game.From here, BS Toys has grown into an international brand enjoyed by families around the world.
Different countries. Different cultures.

One universal language: Play. Move. Learn.