IDEAS – Analyze, brainstorm, sketch!
We learn a lot from looking at children playing. Most team members are parents themselves, so we do a lot of field-research 😊
DESIGN – We make more detailed sketches or try out the games ourselves. After the idea is finalized, we decide the sizes, material, and colors and make a final drawing.
SAMPLING – We send these drawings to our manufacturers and they will make a sample.
Preferably we travel to China to visit the manufacturer and inspect the samples.